September 5, 2023

Google Ads: Performance Predictor (eCommerce)

Google Ads: Performance Predictor (eCommerce)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Google Ads: Performance Predictor (eCommerce)

Download the calculator here: https://docs.google.com/spreadsheets/...

‍Use this performance predictor in order to find out the return you can expect from your Google ads.

In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:

. Your website conversion rate

. Your average order value

. The average CPC for your campaigns

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

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Timestamps:

‍00:01 - Introduction

‍00:33 - All 3 campaigns explained

‍00:55 - Title campaign explained in detail

‍03:10 - Specific services campaign explained in detail

‍03:57 - Competitor campaign explained in detail

‍04:56 - Title campaign live keyword research example

‍12:56 - Specific services campaign live keyword research example

‍23:34 - Competitor campaign live keyword research example

‍27:18 - Summary

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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The best Audiences for "Your Data" - Performance Max Audience Signal

The best Audiences for "Your Data" - Performance Max Audience Signal

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.

In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.

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Google Ads: Budget Split Calculator [Free Download]

Google Ads: Budget Split Calculator [Free Download]

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Download the Budget Split Calculator here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the exact budget split calculator I use to ensure I allocate the best distribution per campaign in each funnel stage.

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