November 19, 2023
6 Essentials for Performance Max ecom Success (10 ROAS)
This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
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If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
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Best Practices For The New "Search Themes" Of Performance Max Audience Signals
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If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.
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The 5 Stages Of The Decision-Making Process (Marketing Focus)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
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This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.
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