October 17, 2023

Best Practices For Performance Max Audience Signal - Interests & Detailed Demographic

Best Practices For Performance Max Audience Signal - Interests & Detailed Demographic

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If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

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This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.

The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.

The Best Performance Max Structure For Lead Gen

The Best Performance Max Structure For Lead Gen

‍In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.

More to come on lead gen for Performance Max!

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Google Ads: How to Create A Negative Keyword List (2023)

Google Ads: How to Create A Negative Keyword List (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

https://calendly.com/growfmarketing/3...

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Google Ads: How to Create A Negative Keyword List (2023)

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Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Download the framework here: https://docs.google.com/spreadsheets/...

‍In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.


00:00
The Steps

‍00:40 The Strategy

02:35 Performance Max Ad Copy Framework

‍04:00 Campaign Settings

‍05:30 Bidding & New Customer Acquisition

‍07:50 Creating The "Master" Asset Group

‍09:00 Asset Group Images

‍09:57 Asset Group Video

‍11:27 Asset Group Ad Extensions

‍13:20 Search Themes

‍15:00 Audience Signal

‍17:57 Publishing

‍18:52 The Listing Group

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