

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads Performance Max: 3-Step Optimisation Checklist
Find the Google script here: https://www.loom.com/share/123920288d...
In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:
1. Review asset group level performance
2. From the insights tab, I find new keywords to add to my custom segment
3. From the insights tab, I find new audiences to add to my audience signal
![Google Ads: Keyword Research Template [Free Download]](https://cdn.prod.website-files.com/65a7a90383a05d44508fe78b/65f03989608adfa5ebc77676_6%20copy%202.png)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Google Ads: Keyword Research Template [Free Download]
Download the template here: https://docs.google.com/spreadsheets/...

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
This video explains how a google account is structured from the overall account to the campaigns and finally the ad groups, with some useful tips shown throughout.

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing