

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.
It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!
Timestamps:
00:01 - Introduction
00:33 - All 3 campaigns explained
00:55 - Title campaign explained in detail
03:10 - Specific services campaign explained in detail
03:57 - Competitor campaign explained in detail
04:56 - Title campaign live keyword research example
12:56 - Specific services campaign live keyword research example
23:34 - Competitor campaign live keyword research example
27:18 - Summary
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...
Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.
Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.
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If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...
Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):
This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.
Time stamps:
00:01: Introduction
00:28: Strategy Overview
02:23: Google ads strategy
05:45: Facebook ads strategy
09:40: Optimising your campaigns
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In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.