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Google Ads: 5 Ways To Improve B2B Lead Quality
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.
This includes :
- Using targeted audiences within your search campaigns that are related to your business or targeting keywords
- Uploading all lead status changes as conversions - Assigning monetary value to each lead status
- Using a value-based bidding strategy to optimise for customers over leads
- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns
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If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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This is how you can easily set up a Google Ads account without having to create a campaign in 2023.

Work with Growf - the eCommerce marketing agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/
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3 Ways To View Asset Group Metrics in Google Ads Performance Max
The top 3 ways I like to view asset group performance are as follows:
1. Select asset groups and then go onto the table view at the right-hand side of the screen.
2. view the listing groups within your pmax which shows each asset group and its performance.
3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.
Upload the Google script I use here: https://www.loom.com/share/123920288d...
![Predict Your Google Ads Performance [Free Download]](https://cdn.prod.website-files.com/65a7a90383a05d44508fe78b/65f00c8c509a9516e95822c2_Forecast%20.png)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the calculator here: https://docs.google.com/spreadsheets/...
In this video, I go over the results you can expect to see on your lead generation Google Ads account. The results are based on average CPC, average deal value and conversion rates.