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In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.
More to come on lead gen for Performance Max!
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
https://calendly.com/growfmarketing/3...
- Google Ads: How To Turn Off 'Auto Applied' Recommendations (2023)

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
![Google Ads: Break-Even ROAS Calculator [Free Download]](https://cdn.prod.website-files.com/65a7a90383a05d44508fe78b/66002627e2ebce24aa13c163_maxresdefault2.jpeg)
Google Ads: Break-Even ROAS Calculator [Free Download]
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.