September 1, 2023

Pmax : 3 Ways To View Asset Group Performance

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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3 Ways To View Asset Group Metrics in Google Ads Performance Max

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The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

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Upload the Google script I use here: https://www.loom.com/share/123920288d...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

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‍Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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‍This is the exact framework I use (and you can too) to create Google ads Descriptions that include the persuasive elements needed for high-converting and clickable ads.

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Timestamps:

‍00:00 Introduction

‍00:32 Descriptions breakdown

‍02:56 Description 1: Offer & Scarcity

‍03:27 Description 2: Key features/ benefits & Social proofing

‍04:20 Description 3: Value proposition & Call to action (CTA)

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Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)

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