Download the framework here: https://docs.google.com/spreadsheets/...

‍In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.

00:00 The Steps

‍00:40 The Strategy

02:35 Performance Max Ad Copy Framework

‍04:00 Campaign Settings

‍05:30 Bidding & New Customer Acquisition

‍07:50 Creating The "Master" Asset Group

‍09:00 Asset Group Images

‍09:57 Asset Group Video

‍11:27 Asset Group Ad Extensions

‍13:20 Search Themes

‍15:00 Audience Signal

‍17:57 Publishing

‍18:52 The Listing Group

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Google Ads: How To Select Specific Conversions For Your Campaign (Custom Goal)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I go over exactly how you can see your competitor's ads not just on YouTube, but on search and display. I explain how you can get to the Google Ads Transparency Centre and see everything they are advertising.

Plot twist, it is easy!