January 13, 2023

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

‍

Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...

‍

Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):

This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.

‍

Time stamps:

‍00:01: Introduction

‍00:28: Strategy Overview

‍02:23: Google ads strategy

‍05:45: Facebook ads strategy

‍09:40: Optimising your campaigns

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

‍

Timestamps:

‍00:01 - Introduction

‍00:33 - All 3 campaigns explained

‍00:55 - Title campaign explained in detail

‍03:10 - Specific services campaign explained in detail

‍03:57 - Competitor campaign explained in detail

‍04:56 - Title campaign live keyword research example

‍12:56 - Specific services campaign live keyword research example

‍23:34 - Competitor campaign live keyword research example

‍27:18 - Summary

‍

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Watch Video
Google Ads: Performance Predictor (eCommerce)

Google Ads: Performance Predictor (eCommerce)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍----------------------------------------------------------------------------------------------------------

‍

Google Ads: Performance Predictor (eCommerce)

Download the calculator here: https://docs.google.com/spreadsheets/...

‍Use this performance predictor in order to find out the return you can expect from your Google ads.

In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:

. Your website conversion rate

. Your average order value

. The average CPC for your campaigns

Watch Video
How Much Should You Be Spending On Google Ads? (eCommerce Calculator)

How Much Should You Be Spending On Google Ads? (eCommerce Calculator)

How Much Should You Be Spending On Google Ads? [eCommerce Calculator]

Access the calculator here: https://docs.google.com/spreadsheets/...

‍Use this free calculator to figure out how much you should be spending on Google ads and the predicted return you will get from it.

Watch Video