January 27, 2024

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Download the framework here: https://docs.google.com/spreadsheets/...

In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.


00:00
The Steps

00:40 The Strategy

02:35 Performance Max Ad Copy Framework

04:00 Campaign Settings

05:30 Bidding & New Customer Acquisition

07:50 Creating The "Master" Asset Group

09:00 Asset Group Images

09:57 Asset Group Video

11:27 Asset Group Ad Extensions

13:20 Search Themes

15:00 Audience Signal

17:57 Publishing

18:52 The Listing Group

Do Performance Max Campaigns Use Keywords? Explained

Do Performance Max Campaigns Use Keywords? Explained

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.

Access the framework here: https://docs.google.com/spreadsheets/...

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Google Ads: How To Select Only Specific Conversions For Your Campaign (Custom Goal)

Google Ads: How To Select Only Specific Conversions For Your Campaign (Custom Goal)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: How To Select Specific Conversions For Your Campaign (Custom Goal)

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Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...

Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):

This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.

Time stamps:

00:01: Introduction

00:28: Strategy Overview

02:23: Google ads strategy

05:45: Facebook ads strategy

09:40: Optimising your campaigns

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