Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.

Access the framework here: https://docs.google.com/spreadsheets/...

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.

A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

Please comment below any other tutorials or videos around marketing that you would like to see!