‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

‍- Google Ads: How To Turn Off 'Auto Applied' Recommendations (2023)

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

‍

‍----------------------------------------------------------------------------------------------------------

‍

3 Ways To View Asset Group Metrics in Google Ads Performance Max

‍

The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

‍

Upload the Google script I use here: https://www.loom.com/share/123920288d...