.png)
October 12, 2023
Can Performance Max Be Used For Remarketing?? Explained
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.
My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.
Related Videos
Best Practices For The New "Search Themes" Of Performance Max Audience Signals
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.
Watch Video
.png)
Google Ads: How To Make Bid Adjustments For Age (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Make Bid Adjustments For Age (2023)
Watch Video
%20copy.png)
Google Ads: Performance Predictor (eCommerce)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
Google Ads: Performance Predictor (eCommerce)
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this performance predictor in order to find out the return you can expect from your Google ads.
In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:
. Your website conversion rate
. Your average order value
. The average CPC for your campaigns
Watch Video