January 1, 2024
Why Use A CSS For Google Shopping Ads? Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Why should you use a CSS for Google Shopping ads?
Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.
You can also get other benefits like product title and description optimisers with the merchant.
It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
Switzerland
Ireland
United Kingdom
Italy
However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
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Time Stamps:
00:01 - Introduction
00:30 - Strategy breakdown
02:12 - Additional strategy points
03:57 - live keyword strategy example
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05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner
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