January 8, 2024
The 5 Stages Of The Decision-Making Process (Marketing Focus)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
- Problem recognition
- Information search
- Alternative search
- Purchase decision
- Post-purchase evaluation
This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.
Related Videos
Creative Testing Framework For Facebook Ads (Free Download)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
--------------------
Download the creative testing framework here: https://docs.google.com/spreadsheets/...
Watch Video
Performance Max Audience Signal Best Practices
This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS. Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.
Watch Video
How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)
Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.
So this is how you do it:
- Subscribe to a review aggregator
- (Google licensed)- Add product reviews to your site
- Fill in the GMC application form - Connect to GMC
- Create a review feed in GMC
- Wait 4 weeks for a manual review
- Enjoy
Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)
GMC application form:
https://support.google.com/merchants/...
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
Watch Video