October 17, 2023

Search Themes Best Practices For Pmax Audience Signals

Search Themes Best Practices For Pmax Audience Signals

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.

Google Ads: How To See Device Performance (2023)

Google Ads: How To See Device Performance (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: How To See Device Performance (2023)

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Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

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Best Practices For The New "Search Themes" Of Performance Max Audience Signals

Best Practices For The New "Search Themes" Of Performance Max Audience Signals

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

https://calendly.com/growfmarketing/3...

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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.

Watch Video