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If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/
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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".
Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
This video explains why Google Ads Performance Max takes 4-6 weeks to start seeing results and what you can do in order to reduce the time it takes to start seeing good performance.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.
It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!
Timestamps:
00:01 - Introduction
00:33 - All 3 campaigns explained
00:55 - Title campaign explained in detail
03:10 - Specific services campaign explained in detail
03:57 - Competitor campaign explained in detail
04:56 - Title campaign live keyword research example
12:56 - Specific services campaign live keyword research example
23:34 - Competitor campaign live keyword research example
27:18 - Summary
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)