‍Google Ads: Break-Even ROAS Calculator [Free Download]

Download the calculator here: https://docs.google.com/spreadsheets/...

‍Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

‍

How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

‍

Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

‍

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)