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Mega FAQs

What are the next steps after the discovery call?

We typically work on a 2 meeting process.

1. The Discovery Call
We start by discussing your business goals and assessing your current performance across Google, Bing, and Meta ads.

Then, we walk you through the proprietary strategy behind our case studies. We’ll take you through our comprehensive 14-page framework - covering everything from creative direction to detailed reporting.

Note: This isn't just a sales pitch; you will leave this call with significant actionable value and a clear understanding of how we drive results.

2. The Proposal Meeting
If we’re a good fit, we will request access to your Google, Meta and Bing ad accounts to perform a deep-dive audit. We identify exactly where your current strategy is leaking money and where the potential for scale lies.

In this second meeting, we present your winning strategy, the projected profitability, and a transparent retainer price for partnering with us.

Do you handle creatives or just media buying?

Both.

Unlike most agencies that only manage the ad accounts, we have an in-house creative team that handles everything from static image ads and UGC to pre-sales landing pages.

‍This matters because creative is the single biggest lever in paid ad performance.

Outsourcing it to a client or a third party creates delays, misalignment, and inconsistency. Keeping it in-house means our creative strategy and media buying work as one joined-up system, built around what we know converts in your market.

How long is the contract?

We start with a 3 month initial contract.

This gives us enough time to build the foundations properly, test what works, and start delivering the results you're looking for.

After that, we move onto a rolling monthly basis.

No 6 or 12 month lock-ins. No small print keeping you with us longer than you want to be.

Once the initial period is up, our performance is what keeps clients here. Not the contract.

What does working with Growf look like?

‍Onboarding Meeting
‍We kick off with a 1-hour strategy session, covering everything we need to craft your winning strategy with a heavy focus on creative direction.

‍Creative Strategy
‍Our in-house team brainstorms your ad concepts using your audit, competitor research, and market knowledge to build creatives that are built to convert from day one.

‍Ads Live Within 2 Weeks
‍Your first static image ads, UGC, or landing pages are live within 2 weeks of onboarding.

‍New Customer Tracking Dashboard
‍We custom-build your dashboard and connect it directly to your ad accounts and Shopify giving you full visibility on true new customer acquisition from day one.

‍Ongoing Communication
You'll have a weekly meeting with your dedicated account team, plus regular touchpoints via email whenever you need us.

What's included in your Google Ads strategy?

Our full-funnel Google Ads strategy transforms Google into a primary new customer generator for ecom brands, reducing new customer acquisition cost (nCAC) whilst scaling volume - without relying solely on Meta for demand generation.

‍Planning & Foundation:
- Keyword research identifying all relevant searches across the full customer journey to generate new customers directly from Google
- Conversion tracking set up for maximum pixel quality and feedback of data

Google Merchant Centre optimisation:
- product titles, descriptions, images optimised for conversions
- Product star ratings/reviews setup for improved click-through rates
- CSS (Comparison Shopping Service) integration for instant 20% cheaper cost-per-click

‍Top of Funnel:
- Demand Generation campaigns (YouTube & Discovery) generating new customer awareness directly on Google's ecosystem
- Discovery Words search campaigns capturing users actively searching for solutions with long-tail keywords, matched to educational content or product pages

‍Middle of Funnel:‍
- Performance Max campaigns segmented by higher demand (top 20% new customer-generating products) and lower demand (remaining 80%) -
- Standard Shopping campaigns mirroring Performance Max structure to A/B test campaign types - Competitor search campaigns for users evaluating alternatives

‍Bottom of Funnel:
- High-intent search campaigns targeting solution-aware keywords for immediate conversions
- Brand search campaign using Target Impression Share to protect against competitor bidding
- Dynamic Display Remarketing for users needing additional touchpoints (subject to eligibility)

‍New Customer Tracking & Optimisation:
- UTM campaign tracking at ad group level integrated with Shopify for accurate new customer reporting
- Custom nCAC tracker (Google Sheets) combining Shopify data with Google Ads spend
- Looker Studio dashboard for real-time new customer reportingAudience exclusion lists preventing advertising to existing customers (Search and Display)
- Daily search term reports and negative keyword management
- Product segmentation based on new customer generation
- Ongoing A/B testing and budget reallocation to winning campaigns

This is a complete system for tracking, optimising, and scaling new customer acquisition whilst bypassing platform attribution limitations that cause most brands to waste 30-50% of ad spend on existing customers.

What's included in your Meta Ads strategy?

Our Meta Ads strategy transforms Facebook and Instagram into your primary new customer generation engine.

‍Planning & Research:
- Competitor research identifying top-performing product bundles, offers, ad formats, messaging angles, landing pages, and ICPs with immediate relevance
- AI deep research document per product uncovering missed ad angles and untapped opportunities

‍Campaign 1 - ABO Testing Campaign:
- Ad Set Budget Optimisation for controlled testing of new creative concepts
- Multiple messaging angle variations (benefit-driven, feature-focused, emotional end-state, social proof)
- Systematic testing of ad formats (static images, videos, carousels, UGC)

Campaign 2 - CBO Scaling Campaign:
- Campaign Budget Optimisation allocating spend to best-performing ad sets automatically
- Proven winning creatives from ABO testing
- Broad audience targeting for maximum new customer volume
- Continuous budget scaling based on nCAC performance
- Creative refresh from ABO testing pipeline to maintain performance

‍Campaign 3 - Dynamic Remarketing:
- Dynamic product ads showing exact products viewed
- Retargeting site visitors, add-to-carts, and engaged audiences
- Objection-handling copy with risk-reversing messaging (money-back guarantees, warranties, social proof)
- FAQ-based ad creative addressing common purchase barriers from reviews

‍New Customer Tracking & Optimisation:
- UTM campaign tracking at ad level integrated with Shopify for accurate new customer reporting
- Custom nCAC tracker combining Shopify data with Meta spend to identify winning audiences and creatives
- Looker Studio dashboard for real-time new customer performance across campaigns
- Budget reallocation to winning ad sets based on verified nCAC data
- Systematic creative testing with 20-40 new ads per month to combat fatigue

This is a complete system for generating new customers at scale on Meta whilst accurately tracking genuine new customer acquisition separate from existing customer conversions.

When will my campaigns be live?

Launch Timeline: 7–14 Days hile our onboarding process is efficient and streamlined, we never rush the foundational stage.

We dedicate this time to deep strategic planning and meticulous account building, because getting it right the first time is the key to long-term profitability.
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We've been burned by an agency before - why is Growf different?

We hear this a lot.

Most agencies take on any client, hand accounts to junior managers, and chase vanity metrics like ROAS that look good on a report but don't reflect real growth.

Growf only works with eCom brands, managed by senior paid media specialists only.

There are no juniors learning on your budget.

Our results are verified through video case studies rather than screenshots that can be manipulated, and we don't tie you into long contracts because our performance keeps you with us.

Who will actually be working on my account?

Every account is managed by a senior paid media specialist, never a junior.

You'll have a dedicated account manager supported by our in-house creative team for ads, UGC, and landing pages.

You'll meet your team on the onboarding call and have direct access to them every week.

What results can I realistically expect?

Every brand is different, so we won't throw out numbers without understanding your account first.

What we can tell you is that across our clients, we've consistently delivered nCAC reductions of 20-47% and new customer volume increases of up to 287%.

These results don't happen overnight. The first weeks are about laying the right foundations. Brands that see the biggest returns are the ones that give the strategy time to compound.

What you'll get from day one is full visibility through your custom tracking dashboard, so you can see exactly what's working and where your new customers are coming from.