The Cient
We recently worked with Bambusliebe, a German eCommerce brand that sells sustainable bamboo hygiene products. The team at Bambusliebe contacted Growf after seeing lacklustre results from the campaigns set up by their existing ad agency.
The Problem
The client wanted to increase the efficiency of their spend so they could bring in more revenue at the same ad spend.
How we solved it
Once we’d spoken with the team at Bambusliebe, we had a clear idea of what we needed to do.
Our project focused solely on Google Ads, and the existing account covered the following campaign types:
- Performance Max (Pmax)
- Search
Growf’s strategy included these campaign types but also introduced remarketing. We tested both YouTube and Display remarketing and found that Display yielded the best results.
The main conversion machine, however, was the Pmax campaign strategy, which consisted of a higher and lower ROAS campaign. For this, we used the 80:20 rule, segmenting our campaigns so that the top 20% of best-performing Bambusliebe products would drive 80% of the revenue. This was our higher ROAS segment. The rest of the products went into our lower ROAS pmax campaign.
We then used a Search campaign to target the client’s brand name and branded product searches. This helped us limit the number of brand-related conversions in our main Performance Max campaigns.
The final strand of our strategy was to improve the client’s Google Merchant Center (GMC). With only 70 products to optimise, this was a fairly quick but necessary task. We ensured the client was using Comparison Shopping Services (CSS) to gain 20% cheaper clicks and added reviews to the Google listings. This significantly increased their click-through rate (CTR) and helped them stand out against the competition.
Our results
Under Growf’s management, the client’s Google Ads account improved month-on-month, increasing ROAS by 22% and revenue by 19% — all with the same existing paid ads budget.
If you’re looking for support to increase your eCommerce sales and boost your revenue, we can implement our effective paid ads strategy. Please get in touch to set up a discovery call and discuss your goals.
